Three months later…a cautionary tale for Kickstarter Campaigns

Hi all,

I never thought running a Kickstarter would be easy but I thought I had covered my bases. I’m now almost three months post Resurrection Men #1 and I’ve still not managed for fulfil all my backer commitments. So with tonight’s post I thought I would share with you my experiences of running my first Kickstarter.


1. Finish your product before you go live!

Now I know this might sound counterintuitive. You go to Kickstarter to find projects that have yet to be made, right? Wrong! Or at least for comics it is. If you have a finished product excellent, you are in such a better position than anyone else who hasn’t.

When I ran Rez Men I knew I had already got all the art drawn up by Rory and finished the majority of my lettering. If I did have to wait on art to be completed, my real life commitments would have made that challenging but by having the comic ready to go I could share it with it with world once the fees had cleared which I did!

Pro tip – Have the comic finished or as close as!

2. Speak to printers months before you plan to go live to work out your costs!

I was chatting with CPUK for almost a year before my Kickstarter went live and I’m so glad I did. I went through so many variations of what the final product could be that if I had left it longer I would be unsure of the product I would be giving to my backers. I was lucky to get recommend to Rick from CPUK as he humoured me to know end and helped me work out what I needed.

Pro tip – Find your printer early and chat often!

3. Get seen!

Jeez was I naive with this one! I thought, “I’ve spoke to people on social media and I’ve built up some social links of potential backers. That will more than cover any coverage I need for my Kickstarter!” Oh Nicholas, you silly boy!

Get your comic out to everyone that reviews comics. Tailor your targeting of people that like your type of comics. Build up a social media presence. Get involved with other creators in the community. At the end of day, you all tend to support each other anyway when it comes to crowd funding.

Pro tip – Create a press kit. Get your comic seen. Get yourself be seen. Share your love for comics. Be that person everyone likes cause your just so damn nice and no one can say no to!

4. Postage!

Postage is the devil! It is a money sink hole! Thankfully I was recommended by other creators to make sure I checked my fees before I launched the campaign and I would recommend you do this also! Do your research and always make sure you have all costings squared away! I still struggled with postage even with my prep!

Pro tip – Speak to your local post office and get your costings worked out and make sure to add the costs onto your rewards!

5. Don’t offer things you have little experience with!

So most of the stuff I offered for rewards I could create or had access too. As a result I have managed to complete most of my Kickstarter backers orders. However, one of the add ons was an audio commentary of the first issue. Now, I thought I could create that easily but I am three months down the line its still on my todo list.

Pro tip – Make sure all your digital materials are in place before you launch!

6. Stay strong when it fails!

As a teacher, one of my roles is to help instil a sense of resilience. We all fail. All the god damn time but it’s how we pick ourselves up and proceed that defines us. I know, it’s a cliche but it is cliche for a reason. There are nuggets of truth out there and this is one of them. I almost failed this Kickstarter. I was £500 short with less than a day to go but someone backed in at the last minute and saved the day. I was lucky. I hadn’t followed my other rules. I was cocky thinking I could raise £2000 easily. Don’t be me.

Pro tip – Be resilient.

7. Never forgot the kindness of strangers!

I think if there is one I can take away from this whole endeavour is that people that I have never met, backed big bucks to make my dream come true. Not all are stranger, danger! There are those that genuinely want to see your succeed!

Pro tip – There are awesome people in world. Be one of them!

Thats it for today. Hope someone finds this useful! Enjoy,

N.S. Paul

2 Replies to “Three months later…a cautionary tale for Kickstarter Campaigns”

  1. Great advice there. I’m currently planning a Kickstarter for later in the year (after my first comic is finished) and articles like this really help. I’ve spoken to Rick briefly at CPUK and he is really accommodating and knowledgable and instils a good level of confidence. My biggest worry is how much I’m going to be able to raise on Kickstarter – I know I won’t be able to cover all costs as I’m paying for artists etc so what level to pitch is my main bugbear at the moment. How did you decide on your target? Was it how much you actually needed to get it all finished or did you use some method to work out how much you could raise towards it?

    1. Hey! Sorry I never got back to you sooner! Please let me know when you run it and I’ll share it with my mailing list. But to answer your question, I tried to make sure I could cover all the costs to create the comic plus printing. It didn’t cover it all but I needed to be realistic with what I needed and I thought the amount I asked what quite high but I was lucky. I also would highly suggest you start building up your mailing list now as they will be your loyal backers when you launch. Please get in contact if you have anymore questions, I’m more than happy to help.

      N.S. Paul

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